The ability to say “no” is a tremendous advantage for an investor. Why? It makes us feel selfish, guilty, embarrassed even. We don’t want to upset people. We don’t want them to think badly of us. Sometimes it’s simply easier to say “yes,” than to deal with our angst or other people’s reactions. But what is this behavior costing us? When we give a “yes” when there ought to be a “no”, we give away a little piece of ourselves. We relinquish our power, our control and disrespect our needs by making them less important than the needs of others. We disrespect our needs or wants by making choices that don’t support us. We justify it; it’s just this one time, it’s for a good cause, it won’t take too long, it’s not that big a deal. It is a big deal. Every time you do this, you are making a choice to ignore what your heart, your mind, or your gut is telling you. Why You Need to Say No! More Often